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Contextual Mobile advertising – NeuStar uses innerActive ads in IM application

Rating: pop-up ads in IM - sounds awful

By Bena Roberts

This is something I am going to have to try and test next week – its difficult to judge something that you haven’t seen.

But, NeuStar has been testing IM advertising and pop-up banners in IM via a “presence-enabled Ad Buddies”.

NeuroFocus

Rating: We have ways of knowing what you're thinking

by Tony Dennis

In a move which I personally think smacks more than a little of desperation, ratings giant – Nielsen, has decided to invest in technology developed by boffins at MIT and Berkeley. NeuroFocus claims that it can very accurately track brain responses to stimuli – which would include advertising, naturally.

When you look at how NeuroFocus achieves this capability – by checking skin condition (for sweating); by tracking your eyes (to see if your eyes look shifty); and monitoring your brain waves (for tell-tale patterns) – it really does sound like lie detection, doesn't it?

GoMo News at Mobile World Congress

Rating: I am so busy writing up pre-briefings and under-NDA news there is very little time for me to blog today, but shock horror I have been invited to some Vodafone events that I might attend next week

By Bena Roberts

Anyway here is my general diary for next week. Tony Dennis is also at the event and is attending a bunch of hot events too.
Sunday
Show Stoppers and Mobile Sunday (bloggers event)
Monday
MoMo Peer Awards – I am a judge
Mobile Focus
Nauta Capital football match and dinner
Tuesday
Show floor, briefings (Motricity, JumpTap, Player X, Novarra, NeoMedia, m-spatial) conference Global Mobile Awards evening with Tony Dennis
(Quick but very grateful thank-you to the GSMA for inviting me to Judge the awards, moderate a panel and attend the awards)
Wednesday
Airwide roundtable, Qix lunch, Moderating Social networking panel – followed by MyStrands GoMo News Blender and PlayerX Nokia Party
Thursday
Pitch to GoMo News day –I will be in the press office all day with meetings from 9am. More news on this on the day.
Early evening drinks with Michael Crane and dinner with my good friend Andrea Gaal also General Manager SonyEricsson Austria and Switzerland.
Friday - home

Medio’s response on ODP vs Search Application with regards to new Medio ODP

Rating: one minute I’m pr’d the next I stand corrected

by Bena Roberts

So, as a follow on to the blog I posted below with regards to the new Medio ODP, Michael Libes, Chief Architect and co-Founder of Medio pinged me with a couple of points.

Also he sent me a screen shot - see here -
Download tzones_odp_overview.jpg

Vodafone and Facebook? Vodache?

Rating: ding dong the witch is dead

by Bena Roberts

I am not sure if it was when Vodafone’s analyst relations told me I wasn’t an analyst and they didn’t want to talk to me or if it was when Vodafone’s media department said – “we don’t do bloggers” that I cancelled my Vodafone contract.

GoMo News Update

Rating: Welcome NeoMedia and thank-you Juice Caster and party on MyIota not forgetting GetMobile and MyStrands...

by Bena Roberts

There are some huge changes coming up on the way with both BKI Media and GoMo News. Some will surprise and have been very very difficult to make. Others are an opportunity. Also the new GoMo News 2.0 website will be live soon - I promise.

I am so excited as the new site looks absolutely fabulous - there are just a few hiccups that we need to get through.

So fingers crossed its live on Sunday. It has to be live by Tuesday for the Global Mobile Awards because Juice Wireless has graciously offered us a Juice Caster device to video the highlights of the awards. More at the time.

Thank-you NeoMedia, JuiceCaster, Mixipix (Mixibodz), Iota Sphere and GetMobile (Quattro Wireless - headliner).

Also huge thank-you to MyStrands for sponsoring our GoMo News Blender at Mobile World Congress on Wednesday. We now have 150 people down on the list - representing nearly every mobile search and advertising barcode company and eight different mobile operators.

Ofcourse our year long newsletter sponsors are MCN, JumpTap and Medio.

We might just be getting there.

Movius and Action Engine partner for interactive mobile media applications

Rating: psychic

by Bena Roberts

I was just thinking about Action Engine today as I wrote the article about Medio ODP and hey presto here the company is with its own press release.

Action Engine has teamed with Movius a messaging and solutions company to create intuitive and personalised media applications.

Telus introduces Qix Mobile Search and Discovery Engine

Rating: Qix I would say more a discovery tool that a search engine

by Bena Roberts

Zi Corporation’s QIX discovery tool will be made available on devices from Telus. Telus is a Canadian mobile operator that has just signed up to QIX services.

What is Qix?
Qix describes itself as a mobile search and discovery engine but I think that it’s actually a discovery tool for the device to make the UI crystal clear and intuitive. The way it does this is to reduce the number of clicks on a device so that users can navigate menus very quickly.

There is a lot of confusion about mobile search and discovery and Zi Corp's term here does not help! The same is true for an article recently featured in Totaltele. Qix is a discovery tool that faciliates users to find.

But the teacher in me is coming out -back to the information...

Medio Systems launches On Device Portal

Rating: I am sure I’ve seen this already

by Bena Roberts

Medio has launched a new on device portal and its already live in T-Mobile USA. Its pre-loaded on the Nokia 6263 and Motorola RAZR II phones. More devices are in the pipeline.