Third Screen Media and iLoop Mobile partner for Ad Service Enabled Mobile Internet sites

Rating: Hovr, iLoop; what about AOL?

by Bena Roberts

Usually when companies get acquired they go silent. Not Third Screen Media. In fact CEO Tom Burgess is simply shouting and carrying on as normal.
Indeed the show must go on and yesterday Third Screen said it was partnering with HOVR for mobile game advertising and today with iLoop Mobile.

iLoop Mobile who?
iLoop Mobile is a mobile technology company that creates interactive text message based mobile marketing and content distribution. Together with mobile advertising company Third Screen Media both vendors will serve the market for automated ad serving systems and metrics. Basically iLoop Mobile will make the Third Screen MADX ad management platform available on the mFinity iLoop Mobile platform that serves the needs of mobile content marketers, enterprises and mobile content owners.

From the press release
"We are committed to offering a broad range of mobile advertising and
content distribution capabilities to mFinity platform customers," said
Michael Becker, executive vice president of business development for iLoop
Mobile. "By offering mFinity users access to Third Screen Media's
technology platform, we are helping them to not only create, connect and
control their mobile sites, but also add business-critical capabilities to
mobile Internet site deployment. Mobile sites can now offer the familiar ad
revenue streams, metrics and analytics of traditional web sites."

"Advertising has become a key enabler for the delivery of personalized,
innovative mobile media," said Tom Burgess, CEO, Third Screen Media. "Our
partnership with iLoop Mobile enables organizations using the mFinity
platform to effectively reach individual mobile device users and to reap
the financial rewards of mobile advertising in a simple and cost-effective
way."

What we think
Basically Third Screen is opening up the advertising market for iLoop’s customers. Existing content owners can now drag and drop in the right code in the right place on the WAP site and add mobile advertising simply.

More: http://pushingthebarrier.typepad.com/pushing_the_barrier/2007/05/aol_and_third_s.html
Also see analysis of AOL's strategy and Third Screen Media in The Mobile Advertising and Marketing Analyst at www.bkimedia.com